If you think direct mail is ineffective, why does Google still use it as part of their marketing strategy?
So much of the time we hear about how online strategies are the tickets to business prosperity and while online marketing is a necessary component of our marketing plan, offline strategies still play a vital role in winning over customers. While we tweet, Facebook, LinkedIn and blog our way through our customers’ monitors, we cannot forgo the importance of relationships that develop offline.
The fact remains that 2/3 of the population didn’t grow up with a mouse in hand. Sure, some of us were tinkering with computers long before others and understand many of the ins and outs of cyberspace, but truth be told, we’re still a population of hand-shakers who enjoy face-to-face time in a brick and mortar.
And that’s part of the reason why we use the internet for so many things and part of the reason why we don’t. For the average person, the majority of his/her day is not spent online, but in a world that’s real and interactive.
Direct mail works because it’s designed to reach potential customers during their time not spent online. It’s a controlled message that’s delivered right into the hands of your targeted market. Best of all, it works because your direct mail piece isn’t fighting or competing with pages of websites links or keywords; just your utility bills or mortgage payment. And who wants to read those?
Ironically, Google, masters of cyberspace, also believes in the power of direct mail. You should too.
Considering a direct mail campaign or just want to know how you can win over more customers with a great ROI? Contact Greenway Print Solutions today.