Printing, Promotional Products, Apparel, Websites at Greenway Print Solutions.
  • Home
    • Work at Greenway
    • Better Than Vistaprint
    • Privacy Policy
    • Terms of Sale
  • Print
    • Akuafoil
    • Bar Codes >
      • QR Codes
    • Booklets & Catalogs
    • Business Cards
    • Brochures & Flyers
    • Calendars (Wall)
    • Checks >
      • Check Security Features
      • CDS and CSS Checks
    • Collection Agency Forms
    • Direct Mail /EDDM
    • Door Hangers
    • Envelopes
    • Forms >
      • Pressure Seal Forms
    • Freight Labels
    • Holiday & Greeting Cards
    • Insurance Guide Books
    • Labels >
      • Label Catalog
      • Integrated Labels and Cards
      • Freight Pro Labels
    • Large Format
    • Lenticular Products
    • Note Pads
    • Patient Sign-in Sheets
    • Plastic Cards >
      • Gift Cards
    • Postcards
    • Presentation Folders
    • Pressure Seal Forms
    • Print Management
    • Sign-in Sheets
    • Spot UV - Beauty and Security
    • Tags
    • Tax Forms
    • Ultra Privacy Sign-in Label Sheets, Custom Columns - Designed For Your Business
  • Promo Products
    • Search Engine
    • Badge Holders - Retractable
    • Calendars >
      • Types of Calendars
      • "Make Your Case" Calendars
      • Mousepad Calendars
    • Coasters
    • Golf Ball Sleeves
    • Magnets
    • Metal Straws
    • Paper WebKeys
    • Tote Bags
    • Zipper Pull Buttons
  • Apparel
    • Apparel Catalog
    • About Fabrics
    • Sizing, Stitch Count
  • About / Contact
    • About Us
    • Contact Us
  • Customer Specific
    • Coconuts
    • Delex
    • HG Order SIte
    • United Realty
    • Optivision
    • WMS
  • Artwork/Color
    • Standard Check Ink Colors
    • Pantone (PMS) Color Chart
    • Artwork Requirements
    • Four Color Printing Tips
    • Raster Images vs Vector Images
    • Folding Options
  • Blog
  • EVENT PRINTING ARIZONA
  • Store

Greenway BLOG

How To Brand Your Marketing Materials

7/9/2012

0 Comments

 
Picture
Creating a strong brand for your business takes strategic planning, after all, your goal is to deliver a message that’s clear while connecting to your consumer on some sort of emotional level. While it would be nice to create an effective brand using only one strong medium, you’ll find you get a whole lot of mileage out of cleverly crafting the right marketing mix.

With all the rage in social media and online marketing, offline strategies still hold high importance. Despite the technological age we are in, we’re still social beings who conduct business in brick and mortars and meet face-to-face. Call it old-fashioned, but how many times have you verbally told someone about your business only to be asked for a business card or brochure? The fact is the majority of the population didn’t grow up with a smart phone in their back pockets or even a keyboard on their desk. And that’s something every business owner still needs to take into account.

Branding Your Materials

When it comes to your offline marketing, branding your materials well so that they achieve your goals is crucial. The look, feel and design of your printed material all play a critical role and consistency both online and offline is key.

Your Identity: Your corporate identity should be consistent throughout all of your printed material, from your brochures,  letterhead and envelopes to your promotional material and presentations.  Your corporate perception and message should be the same on all pieces, right down to the font and color.  If your current supply looks somewhat of a mish-mosh, consider taking the piece that represents your identity and streamline what doesn’t fit.

Your Direct Mail Campaign: Direct mail is an intrinsic part of your marketing mix, having the advantage of being able to send your material repetitively to your new prospect.  The average consumer needs to see your message seven times before they take some sort of action and direct mail is a cost-effective way of getting in front of them and being top-of-mind when it comes time for them to buy.  Direct mail doesn’t necessarily have to be the traditional postcard either – you can send sales letters, catalogs and brochures, too.

Your Contact: It may seem elementary, but all of your material should include all of the ways your customers, new and old, can contact you online and offline.  This includes your address and phone number along with your social media and website.   To save on space, a QR Code or Microsoft Tag will help direct consumers to your selected online content.

Give it Away: Promotional items, such as pens, calendars and mugs are not only great to receive but they are consumables that stick around for a while.  Your next client may lose your business card, but your coffee mug will stay on his desk.  Throw in a calendar and your identity and message will be a daily reminder all year long.  The life of a promotional item is longer than many other medium in your marketing mix.

Your marketing mix can include a wide variety of items that serve to connect your business and identity to your existing and potential consumers.  There’s not one medium that will yield optimal results by itself; rather, it takes different types to stay in front of your market.  Streamlining your brand and keeping it consistent will help your consumers remember you when it comes time to buy.

If you’re looking for products to include in your mix, be sure to check out all that Greenway Print Solutions can offer you.  If it can be read, scanned or touched, Greenway Print Solutions can get it printed.

Related articles
  • How Can Email Marketing Help Support Other Offline Marketing Efforts?
  • Choosing the Right Marketing Mix
  • Integrating Your Online and Offline Marketing Strategies
  • The Importance of Direct Mail to Your Company's Marketing
  • Back to the Future for Direct Mail
  • Best Automotive Direct Mail Piece Period. I Don't Think So. By Auto Velocity

0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    BLOG

    Contact Us

    Email us
    Phone 602-482-1142
    5425 E. Bell Rd. #120
    Scottsdale, AZ 85254

    RSS Feed

    Categories

    All
    Acrobat
    Attitude
    Branding
    Business Cards
    Calendars
    Coasters
    Communication
    Community Service
    Condoms
    Cost Analysis
    Customer
    Designers
    Direct Mail
    Discount
    Four Color Printing
    Freight Pro Labels
    General
    Graphics
    Gum
    Hipaa
    Labels
    Lenticular
    Marketing
    Medical
    Notepads
    Paper
    Patient Sign In Sheets
    Patient Sign-in Sheets
    Promotional Products
    Qr Codes
    Sale
    Seo
    Text Messaging
    Vistaprint

    Archives

    February 2019
    January 2019
    November 2018
    October 2018
    March 2018
    February 2018
    April 2017
    January 2017
    June 2016
    May 2016
    March 2016
    January 2016
    June 2015
    May 2015
    February 2015
    February 2014
    January 2014
    November 2013
    October 2013
    September 2013
    April 2013
    February 2013
    December 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    January 2012


    Picture
602-482-1100
Company Information
About us
Contact Us
Testimonials / Reviews
Work At Greenway
Privacy Policy

------------------------------------
Join Our Email List
To Get Our Latest Specials
------------------------------------


Terms of Sale

Printing Trade Customs
----------------------------

We accept Mastercard and Visa.

Design and Art Files
About four color files
Artwork Requirements
Standard Check Ink Colors
PMS Color Chart



Popular Links

Custom Sign-in Sheets
Patient Sign in Sheets
Customer Specific Pages
Promo Products Search
Apparel Search
CDS & CSS Checks & Forms
QUICK FIND
Apparel
---Apparel Catalog
Barcodes
---QR Codes
Business Cards
---Extreme Business Cards
Brochures/Flyers
Checks
---Standard Check Ink Colors
CDS & CSS Checks and Forms
Condoms, Custom Printed
Direct Mail
Door Hangers
Envelopes
Forms
---Form&Envelope
Freight Pro Labels
Golf Ball Sleeves
Greeting Cards
Gum Disposal Cards
HIPAA Patient Sign-in Forms
Ink Colors (PMS Chart)
Labels
---Freight Pro Labels
Large Format
Lenticular Products
Magnets


ch Pr
Medical 
---
Patient Sign-in Sheets
---Sign-in Forms, Custom Columns
Plastic Bags
Plastic Cards
Postcards
Presentation Folders
Privacy Sign-in Forms, Custom Columns
Pressure Seal Forms
Promotional Products
---Custom Condoms
---Golf Ball Sleeves
---Promo Products Search
---USB Drives
---Webkeys, Paper Web Keys
QR Codes
​
Search Apparel
Search Promotional Products
Sign-in Label sheets Custom
Spot UV
Tags
Tax Forms
Testimonials / Reviews
USB Drives
Website Design
Webkeys, Paper Web Keys
GREENWAY 
PRINT SOLUTIONS
5425 E. Bell Rd., #120
Scottsdale, AZ 85254

602-482-1100
fax 602-482-1127
http://www.greenwayprintsolutions.com

Copyright 2016 Greenway Print Solutions

Other sites from Greenway Print Solutions
condomadvertising.com
mugsandwaterbottles.com
patsign.com
Signinforms.com
doorhangersaz.com
americanmedicalprint.com

Photos used under Creative Commons from Stefan Leijon, tshein, AGGD, eveos
  • Home
    • Work at Greenway
    • Better Than Vistaprint
    • Privacy Policy
    • Terms of Sale
  • Print
    • Akuafoil
    • Bar Codes >
      • QR Codes
    • Booklets & Catalogs
    • Business Cards
    • Brochures & Flyers
    • Calendars (Wall)
    • Checks >
      • Check Security Features
      • CDS and CSS Checks
    • Collection Agency Forms
    • Direct Mail /EDDM
    • Door Hangers
    • Envelopes
    • Forms >
      • Pressure Seal Forms
    • Freight Labels
    • Holiday & Greeting Cards
    • Insurance Guide Books
    • Labels >
      • Label Catalog
      • Integrated Labels and Cards
      • Freight Pro Labels
    • Large Format
    • Lenticular Products
    • Note Pads
    • Patient Sign-in Sheets
    • Plastic Cards >
      • Gift Cards
    • Postcards
    • Presentation Folders
    • Pressure Seal Forms
    • Print Management
    • Sign-in Sheets
    • Spot UV - Beauty and Security
    • Tags
    • Tax Forms
    • Ultra Privacy Sign-in Label Sheets, Custom Columns - Designed For Your Business
  • Promo Products
    • Search Engine
    • Badge Holders - Retractable
    • Calendars >
      • Types of Calendars
      • "Make Your Case" Calendars
      • Mousepad Calendars
    • Coasters
    • Golf Ball Sleeves
    • Magnets
    • Metal Straws
    • Paper WebKeys
    • Tote Bags
    • Zipper Pull Buttons
  • Apparel
    • Apparel Catalog
    • About Fabrics
    • Sizing, Stitch Count
  • About / Contact
    • About Us
    • Contact Us
  • Customer Specific
    • Coconuts
    • Delex
    • HG Order SIte
    • United Realty
    • Optivision
    • WMS
  • Artwork/Color
    • Standard Check Ink Colors
    • Pantone (PMS) Color Chart
    • Artwork Requirements
    • Four Color Printing Tips
    • Raster Images vs Vector Images
    • Folding Options
  • Blog
  • EVENT PRINTING ARIZONA
  • Store