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QR CODES

back to Bar Codes              See a unique use of QR Codes

About

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QR Codes (abbreviated from Quick Response Code) are the trademark for a type of matrix barcode (or two-dimensional code) first designed for the automotive industry. They are widely used to point a mobile device to a web page.

QR code Readers are apps that work on mobile devices like cell phones.  For the iPhone, I like  i-nigma, which claims to be the most widely used reader in the world.  It accommodates virtually any type of camera phone. For the android, you can try any Barcode Scanner.

QR Code Tips

  • Tell the consumer what they will get if they scan the code
  • Assume this is the consumer's first time scanning (this is no longer as important as it used to be)
  • If you are directing the consumer to a website, make sure the site is mobile friendly
  • Custom QR codes are scanned 2.3 times more than regular black and white ones


How QR Codes SHOULD be used

Ways to use QR codes

QR Code Applications

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Sharing – There’s no limit to how, or even how much, you can share with QR codes.  While a video or landing page is easily shared, you could go further and share an entire eBook and even multiple pieces of content that share a common link.

QR code for a FaceBook Like button.
Community – Sharing is how you build community, and one of the favorite arenas for doing this is Facebook.  You can use Likify to create a QR code that links your mobile device to a fully functioning LIKE button for your Facebook page.This greatly simplifies the process of merging your other communities with your Facebook page – and it is all accomplished in one click.Additionally, the accompanying signature “thumbs-up” clearly suggests the purpose of the code.

Calls to Action – After building a community, the next logical step is to mobilize them to take action.   Link your QR codes to landing pages. You can combine then with email opt-ins to build your list.

SEO and SMO – QR codes enhance both your search engine and social media optimization.  Use them to increase traffic to your site or specific pages or ojbects.

Social Proof – Use QR codes to link to specific blog posts that have earned an abundance of activity.

Analytics - QR codes most commonly link to urls, which is why link shortening services bit.ly and goo.gl now automatically generate a QR code for sharing your shortened links.  Using goo.gl as an example, you simply click on the “more” link after you create your shortened link, where you are taken to a page that not only gives you the QR code, but useful analytics.

Practical Uses of QR Codes

  • The back (or front and back) of your business card.
  • Your brochures and other marketing materials.
  • The sides of trucks and trailers.
  • Product tags and packaging
  • Convention and event nametags
  • Restaurant menus
  • Event ticket stubs
  • Point-of-sale receipts


QR Codes can link to:

  • Installation instructions
  • Sources for replacement parts and service
  • Directions to your business
  • The process for hiring your professional services
  • Valuable coupons and special offers
  • Recommendations for complementary products and services
  • Free mp3 downloads
  • Customer feedback forms

How QR Codes can help your love life.
602-482-1100
GREENWAY PRINT SOLUTIONS
5425 E. Bell Rd., #120
Scottsdale, AZ 85254
602.482.1100


  • Home
    • Success Stories
    • Work at Greenway
    • Pay A Greenway Invoice
    • Better Than Vistaprint
    • Privacy Policy
    • Terms of Sale
  • Print
    • Bar Codes >
      • QR Codes
    • Booklets & Catalogs
    • Business Cards
    • Extreme Business Cards
    • Checks >
      • Check Security Features
      • CDS and CSS Checks
    • Collection Agency Forms
    • Direct Mail /EDDM
    • Door Hangers
    • Envelopes
    • Forms >
      • Pressure Seal Forms
    • Freight Labels
    • Gift Cards
    • Insurance Guide Books
    • Labels >
      • Label Catalog
      • Integrated Labels and Cards
      • Freight Pro Labels
    • Patient Sign-in Sheets
    • Postcards
    • Sign-in Sheets
    • Tags
    • Ultra Privacy Sign-in Label Sheets, Custom Columns - Designed For Your Business
  • Promo Products
    • Promo Products Search Engine
    • Calendars in a case
    • Magnets
    • Golf Ball Sleeves
    • Tote Bags
  • Apparel
    • Apparel Catalog
    • About Fabrics
    • Sizing, Stitch Count
    • Applique Samples >
      • Applique vs Embroidery
  • About / Contact
    • About Us
    • Contact Us
  • Customer Specific
    • ACS
    • Delex
    • HHF
    • Landmark
    • Vibrant Care
  • Artwork/Color
    • Standard Check Ink Colors
    • Pantone (PMS) Color Chart
    • Artwork Requirements
    • Four Color Printing Tips
    • Raster Images vs Vector Images
    • Folding Options
  • Blog
  • EVENT PRINTING ARIZONA