Seven Categories of Print Products

The following is from the October 2021 issue of PS magazine, a publication from the Brand Chain community.  Note that we excel in five of the seven. 

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1. BUSINESS CARDS
Business cards and letterhead. Even in the digital era, printed communication materials share key information and represent your company’s brand.

2. BROCHURES
The importance of high-impact informational and marketing materials cannot be understated. Well designed and useful brochures can make a positive and memorable impression that leads to new opportunities.

3 LABELS AND TAGS
It’s hard to identify a business or industry that does not use labels or tags — from medical and pharmaceutical to retail and hospitality. Having these in your product portfolio provides a solid foundation for sales to new and existing customers.

4 PACKAGING
Custom-printed packaging with captivating designs can elevate brand recognition and be a strong promotional tool. This is evident across industries but especially notable in the grocery business, where product packaging is a big driver of consumer purchases.

5  FOLDER AND BINDERS
These products have high organizational utility internally (e.g., containing and protecting documents) and externally (e.g., marketing and educational tools), and orders have grown in some markets. (See the feature story in the September 2021 issue for more on this trending topic.)

6. LARGE FORMAT
From signage and posters to vinyl banners and cardboard stand-ups, going big makes an impact. Wide-format printing is a growing category of work for companies that have invested in the technology required to deliver it.

7. PROMOTIONAL PRODUCTS
Company-branded products from notepads to coffee mugs and much more are proven marketing awareness tools to mail or handout, and orders of them likely will increase as in-person trade shows and other events resume.