With the emergence of digital media, most people thought that print media could soon be obsolete. As social media, online forums and online social groups took over the marketing arena, marketers almost forgot about direct mail, brochures, and catalogs. But recent direct mail statistics showcase that print marketing is gaining traction once more with more customers responding to direct mails than emails or social media ads.
The tangible nature of print media gives it an edge over digital advertising. It is personalized and increases customer engagement as customers feel they are part of the business. Today, technology has revolutionized print media allowing companies to produce advertising materials with attractive designs and excellent graphics. Having realized the vitality of print marketing and its effectiveness in bolstering customer response rates, it is imperative to implement a practical marketing strategy. Here are some tips that can help increase lead conversion and retention through print marketing.
Using Customer Relationship Management (CRM Tools)
Improving response rates implies targeting the right market. Your client base might span from young to old, or from rich to middle class but you’d love to provide personalized catalogs for every customer. CRM software can assist you to track the behavior of your customers in online platforms. It assists in highlighting the desires and products likely attractive to a particular customer. With CRM, you can create targeted print marketing that will be effective guaranteeing positive ROI.
Research by Direct Marketing Association points out that 42% of direct mail customers prefer responding online meaning increased traffic and customer engagement in your site. You can increase this percentage by using CRM to ultra-personalize brochures, guides, and recommendations you send to your customers. Again, it has been found that adding the customer’s name, more personalized information and full color boosts the response rate by 500%. CRM helps to gather prospect’s information as they interact in various digital media. With this information at hand, you can create colored, well-designed catalogs or postcards or that resonates with the desires of the recipient.
Diversify Your Print Marketing Techniques
Do not rely only on print mail. Use other print designs to improve networking – a vital tool in creating meaningful connections that trigger word-of-mouth advertising through referrals. Use business cards so that whenever you meet prospects in soirees, pitching decks or tradeshows, you can hand to them so that they can contact your business later. Combine this by creatively designing your physical stores with conspicuous signs, banners or even flags.
Such form of print advertising enables customers to associate products in your physical store with those offered in your e-commerce outlet. It makes them visit your site for more information and more products thus increasing traffic and ultimately the response rates. Moreover, when you’ve product promotions underway, why not use postcards? They are simple, easy to read and allow the customer to highlight the best products in a whim. Accompany your postcard with catalogs that showcase prices of items to enable the customer to choose what’s ideal.
What if you want to increase customer awareness of product specs and benefits? The answer is designing eye-catching brochures. Ensure that your brochures talk less but say more. You can even spruce up your brochures by including links to videos. With these techniques, you can get to utilize the power of print media which is its ability to stick into the mind of the customer.
Striking a Balance Between Print Marketing and Digital Marketing
It is possible to concentrate on one form advertising until you realize you’ve shoved away the other completely. Effective marketing campaigns emanate by creating an equilibrium point between the two forms of advertising. Lay out a framework that enables you to track customers in the online and physical world. Such frameworks are paramount in identifying the effectiveness of every marketing channel. It allows you to analyze response rates in regard to every print or digital media marketing technique. Also, you can increase conversion rates by retargeting customers by linking direct mail and online ads.
When launching a direct mail marketing campaign, ensure that the offers are compelling, attractive and apt for the target market. Here are some tips to help create direct mails that lead to higher response rates.
• Use customer name and other personalized information
• Provide enough information about the products
• Ensure the benefits of the products are more than the features
• Accompany direct mails with gifts
• Utilize time limits to trigger higher response and conversion
• Make offers with Yes/No response
Reaching out to the customer in this digital age has become so much easy but converting them into loyal customers is an arduous task. While print media marketing might be costlier than digital marketing, it is an effective technique of retaining customers. Increase customer’s loyalty, bolster conversion and ramp up ROI by making direct mail one of your marketing techniques
Caryl Anne is a contributing writer and media specialist for Allegra Network. She often produces content for a variety of print marketing blogs.
Four Inch Round or Four Inch Square.
Full Color Printing Both Sides
40 Point Coaster Board.
Ridiculously Low Pricing
500 @ $0.285 each ($142.50)
1000 @ $0.175 each ($175.00)
2000 @ $0.109 each ($218.00)
4000 @ $0.094 each ($376.00)
6000 @ $0.084 each ($504.00)
10000 @ $0.079 each ($790.00)
16,000 @ $0.074 each ($1,184.00)
20,000 @ $0.072 each ($1,440.00)
24,000 @ $0.069 each ($1,656.00)
Call us about making custom calendars for you. We offer a wide variety of calendars - from fully custom wall calendars to semi custom pre-themed calendars.
We also have calendar magnets, calendar cards and much more.
Go to our calendars page or call Alan at 602.482.1142.
If you have large black areas on any pieces that you need printed, use Rich Black instead of Black.
Rich black is an ink mixture of solid black (100% K) with additional Cyan, Magenta and Yellow ink values. This results in a darker tone than black ink alone. If you print black ink alone, the resulting black may not be as dark as you might like.
To create Rich Black make your color values:
60% C, 40% M, 40% Y, 100% K
Do you want to stand out in the crowd? Then consider EDGE cards
Edge cards are 32 pt thick which is double the thickness of the average business card which is 10 to 16 pt thick.
Edge cards feel very solid in your customer's hands
Edge cards are printed full color on one or both sides.
Edge cards have a thin black stripe on each edge.
I handed one to a customer and he thought I had given him two cards.
Everyone likes them.
If your company has 25 or more people who frequently get business cards, then we have a great program for you.
1. Great pricing.
2. You'll get a free online ordering portal customized for you. This provides you with brand control, cost control, a history to review and 24/7 ordering. There's a lot that we can offer you so please call to discuss.
3. A wide variety of business card types, paper stocks and coating.
4. A wide variety of business card sizes.
5. Incredible customer service.
Call Alan at 602.482,1142 to discuss a program for you.
We have the best deal on freight pro labels. Only $1.25 per book (320 book minimum)
These are all 2-3/4" wide books by various lengths, depending on the format. There are 25 sheets per book and all labels print in full color.
Barcoding and numbers are included.
See our stock formats here.
We'll design them for free.
Call Al at 602.482.1142
Billy Christensen called me a few months ago. He has a company called Unslaved Beard Company that sells awesome beard oils. He gave samples of his oil to Jason, in my office, and Linda's (our sales service person) husband Dwight. They loved it.
As a veteran, Billy was looking for a fellow veteran in the printing business. He needed labels, boxes, cards, etc. Mostly, he was looking for someone that he felt comfortable with.
Well, Billy and I hit it off right away despite many, many years difference in our ages. Billy is a veteran of the Iraq war and I'm a veteran of the Viet Nam war.
I've printed labels and boxes for Billy and am in the process of redesigning his website.
If you have a beard, and most men do these days, go to http://www.unslavedbeard.com/ and buy some. A bottle is only $20. You'll love it.
We now offer great prices on Freight Pro Labels in Books.
With a minimum of 320 books, we offer a wide variety of formats ranging from 4 equal labels on each sheet to multiple large, medium and small labels on each sheets.
There are 25 sheets per book.
Labels are printed in full color so you can add any graphics you wish onto the label although there isn't a lot of room, especially with the barcode taking a lot of space.
Call us to discuss what you need. We should be able to make whatever you want.
602.482.1142 or email us!
Check out our new site specific to custom printed condoms at condomadvertising.com
You find a ton of information about the different ways you can purchase custom printed condoms. You'll also find different kits that are available - kits with condoms and other related products.
Don't see a kit you like? We'll make up kits specific to what you want.
If you have any questions on condoms, call us at 602.482.1100
An Effective Advertising Medium - Especially to Millennials.
Call us about advertising to a large or narrow audience where a branded condom will attract attention.
Our prices are very attractive, our service in the best.
We offer the largest choice of sign-in label forms in the USA. And... we also can make them custom designed for how you operate.
Call Alan Chait at 602.482.1142 for details.
Notepads have a lot of uses. They are a great handout. If they're well designed, your customers/prospects/clients/patients will use them and when they do, your brand is in front of them.
They can be designed to to be used internally, to hand out, to use at a specific event, as an order form, etc.
If you want your brand to be seen by a lot of people, full color notepads from Greenway Print Solutions, is the way to go.
Call us Today. 602.482.1100
We've posted some examples of custom designed sign-in sheets that we've produced for our customers. Practice names are blurred out.
If a custom form will help your workflow, consider having us design one for you. There is no charge for the design.
We now offer beautiful full color 3 ball sleeves. Choose from a heavy coated or uncoated stock. We have templates available for your design (or we can design them for you).
We feel it's more effective to buy reasonably priced, attractive sleeves and fill them with your favorite golf balls which you can usually find some deal on. It's a lot less expensive and more effective. than having imprinted golf balls in a standard sleeve.
This is the hottest idea in marketing. Condoms in packing custom printed for you. It is a great giveaway for so many business. And... you are protecting health at the same time.
Go to our Custom Condoms page for more information.
We are excited about the increasing number of orders of CUSTOM sign-in sheets. When you require or desire privacy, these are the forms that you need.
Most of the orders are for medical offices to insure HIPAA privacy, but we have had orders from other industries where some privacy of customers, visitors, vendors, etc. is either required or desired.
These forms have 25 peel off labels that can be applied to a daily visitor log after the visitor signs in. There is no second sheet on these.
Please go to our Custom Sign-in Sheets page to inquire or order.
Some of the people at Greenway worked a table at a local vendor fair. We were surprised how good the networking was. Thought yo might enjoy this picture of Jason Kaller and Kevin McFadden showing off some of our products
If you own a restaurant or any place that serves food, you probably have a problem with people getting rid of their gum in the wrong places.
Here's a simple solution that fits perfectly with the sugar and sweeteners.
There are small 1-1/2 x 2-1/2 cards that are completely CUSTOM PRINTED, both sides, for you. We'll do the design for free as long as you the logo and any pictures that you want on it.
So MUG the GUM and keep your store clean.
Do you need a sign in sheet for your business that offers ultra privacy - like the sign in sheets that you see in doctors' offices?We've developed the product for you.
We will completely custom design your form at no charge.
It has to fit our label format of 25 labels per sheet, but you can print whatever you wish, at very competitive prices. More...
We sell a LOT of Patient Sign-in Label Forms. A LOT.
We have the lowest prices in the country.
Make your medical office HIPAA compliant and save money at the same time. Order here.
We welcome the newest member of our staff, Linda Clark.
Linda brings you thirty years experience in the printing business. She is very knowledgeable in everything about printing, but more importantly, she has a great personality, is great at customer service and has very strong integrity.
You can call Linda at 602-482-1116 or email her.