These days, branding is considered an essential part of doing business in any capacity.
It isn’t just big organizations that need to focus on brand awareness, either. Even solopreneurs and social media influencers understand the importance of having a strong and specific brand.
That’s because it’s no longer enough to offer a superior product or service. Customers, employees, and collaborators also need to connect with what your organization is all about.
And in such a saturated market, that can be more difficult than you’d think.
How can you help your business stand out from the competition? One way is to focus on brand awareness.
In simple terms, brand awareness refers to how familiar consumers are with a company. The more memorable your brand is to your target audience, the more successful you’ll be. In fact, 59% of customers prefer to buy from familiar brands.
With that in mind, it’s easy to see why you might want to work on improving your brand recognition over the next year. Let’s take a closer look at just a few ways to achieve that goal.
Consider an Affiliate or Ambassador ProgramCustomer loyalty programs are nothing new. But affiliate marketing and ambassador programs can take this concept a step further, rewarding loyal customers while introducing your brand to new ones.
Affiliate marketing can allow you to connect with publishers, content creators, bloggers, and other influential figures online who can help you promote your products or services to their followers. They’ll share a unique link with their readers; when a purchase is made, the affiliate will make a small percentage of the sale.
This system will function as an extension of your marketing efforts. An affiliate program can help you tap into new demographics without taking a substantial financial risk. Unlike print or digital advertising, you won’t have to pay until or unless the partnership translates into a sale.
Brand ambassador programs work in a similar fashion, but the publisher or creator won’t get a percentage of sales. Instead, they might receive a few free products or services (or even a discount on them) in exchange for promoting your brand to their followers.
Since consumers may trust the honest reviews of public figures more than a conventional advertisement, this can translate into improved brand visibility and perception. If a popular and respected person endorses your brand, this can mean major exposure, traffic, and sales.
Both of these options can serve as lower-cost ways to promote your message and your offerings, establishing long-term relationships with influential individuals, and increasing web traffic, sales, and other performance metrics.
Choose Trendy-Yet-Practical Promo ProductsPromotional products have changed a lot over the years. Writing utensils, stress balls, and drink holders were once considered cutting-edge. But today’s consumers won’t be inclined to hold onto your promo products unless they can easily be incorporated into a daily routine.
Tumblers, reusable straws, eco-friendly canvas totes, BPA-free water bottles, face masks, and hand sanitizers have all proved immensely popular in 2020 and 2021. Typically, items that relate to health, wellness, and environmental responsibility are strong choices. Not only do these items serve important purposes, but they’ll also show that your company cares about the well-being of customers, employees, and the planet.
Tech-related items are another category to include in your promotional product printing plans. Pop sockets, phone chargers, phone cases, and earbuds may appeal to younger customers, in particular. They’re a great way to show brand value – and if a customer would rather use your branded version than buy one straight from the manufacturer, you’ll see greater returns.
Focus on Online Review GenerationIf you run a brick-and-mortar business and your customers are primarily from your community, it’s a good idea to include online review management as part of your branding and marketing strategy.
In the digital age, online reviews are more important than ever. In fact, customers tend to trust them as much as (or even more than!) personal recommendations from friends and family. And if you’re focused on improving brand awareness, brand reputation management can play an integral role in achieving that goal.
The more positive endorsements your brand receives from real customers – who are typically seen as being neutral and trustworthy – the more your brand perception and overall visibility will improve. As a result, you’ll want to make an effort to generate online reviews from your business. You can do this by reminding customers in person, sending out email blasts, posting on social media, or adding links to these review platforms right on your website. If you make it easy for customers to leave a review, they’ll be more likely to do so – especially if you help them understand how much it could help your business grow.
When you start to receive reviews, make sure to respond to each one promptly and with compassion. This is a fantastic opportunity to showcase your customer service skills and what your brand is really all about. Even if the review itself is negative, customers will care more about how you react!
When you start to receive more reviews on third-party sites like Yelp, Facebook, and Google, your brand will likely appear more readily in relevant web searches. Not only can this boost your overall brand awareness, but you’ll also solidify your place as a leader in your industry.
Get Active on Social MediaIf you aren’t active on social media, you’re going to miss out. Social media isn’t just for sharing funny memes and keeping up with friends from high school. It’s now an essential tool for businesses that want to connect with their target audience.
You’ll want to tailor your content to each individual platform for optimal success. While Instagram and TikTok are highly visual channels, LinkedIn and Twitter are well-suited for written content. But publishing social media posts regularly is just one part of the equation. You’ll also want to follow relevant accounts, engage in the comments, and respond to direct messages. You can even host giveaways with your promotional products to increase your brand awareness and overall following.
Social media marketing is actually a full-time job. But whether you hire an expert or decide to handle it yourself, you’ll want to highlight the best platforms for your specific audience, establish your brand’s unique voice, and share valuable content that will engage your followers. In doing so, you’ll introduce your company to a whole new audience and can gain substantially more visibility than before.
Improve Your Brand Awareness With a Diverse ApproachUltimately, there’s not just one right way to boost your brand visibility. In 2022, business owners will likely continue to use a combination of traditional and digital strategies to connect with customers and establish their reputation. With these techniques in mind, you can increase your brand awareness both online and offline.
Thanks to Jeff Shipman from Semify
For tax year 2021, the IRS has redesigned Form 1099-NEC to three forms per page, as compared to the previous year where it was constructed of two forms. And, a new envelope will be required for distributing recipient copies.
Need help? Call Alan at 602.482.1142.
We've had customers asking for full color notepads that they can send out Every Door Direct Mail.
WE FINALLY HAVE THEM AVAILABLE AND THEY ARE VERY COOL.
Get information on them here.
Remember that people use notepads over time and they keep your information/picture in front of them and top of mind.
Call Alan at 602.482.1142.
Call us about printing your laser printer checks in full color at one color pricing.
We were recently contacted by a large manufacturer of household cleaning products. They wanted to boost local sales of one of their products in specific Walmarts in the Phoenix area.
We suggested distribution of a small sample of their product along with a postcard coupon, inside a clear door knob bag.
They gave us an order to distribute 35,000 bags. It took us three weeks to print the coupons, get the bags, get the samples, stuff the samples and coupons into the bags and distribute them to specific neighborhoods. We completed the job five week ago.
Last week, a month after distribution, our customer called to tell us that they were very happy with the results of the campaign and wanted to do it again. This time they ordered 130,000. We are in the process of getting the coupons printed and will be distributing the bags soon.
If you have a sample of one of your products that you would like distributed, anywhere in the US, call Alan at 602.482.1142.
Fun, unique and useful. Grow your brand and create a buzz.
SILICONE PINT GLASSES
For thirsty folks across the land, 16 ounce silicone pints are more than a rugged alternative to the beer glass. From the patio to the campground, beach vacation or daily commute, these colorful, versatile drinking glasses are as flexible in shape as they are in utility. Our true American pint sized silicone cups have thick and sturdy, yet squeezable walls that are not too squishy, and a grippy outer surface for extra safety.
These 16oz silicone pints are more than a rugged alternative to the beer glass. They are an unbreakable way to keep your cold drinks cold and your hot drinks hot. From the patio to the campground, on cross-country road trips or your daily commute, these 16 oz pints are a reusable alternative to plastic, paper, and styrofoam cups. Fill them with something tart and tangy, sweet and juicy, or just plain water. Made of 100% FDA-Approved, BPA free silicone, these pints are dishwasher, microwave, oven, and freezer safe.
100% Food-grade silicone, a non-petroleum based polymer derived from silica
Insulates Hot & Cold
Withstands temps -58 C up to 650 F
Silicone-based inks will not wear off, chip or fade
Outer surface is grip honed, inner surface is polished smooth
Patented by Silipint®
Will not break, crack, chip, fade or scratch
Sturdy enough to hold liquids, flexible enough to carry in your pocket
Perfect companion for indoor & outdoor dining, camping, tailgating, commuting
Reusable cup reduces waste
72 @ $8.00 each
144 @ $7.80 each
288 @ $7.55 each
Printed one side, one color
Call Alan 602.482.1142.
With the emergence of digital media, most people thought that print media could soon be obsolete. As social media, online forums and online social groups took over the marketing arena, marketers almost forgot about direct mail, brochures, and catalogs. But recent direct mail statistics showcase that print marketing is gaining traction once more with more customers responding to direct mails than emails or social media ads.
The tangible nature of print media gives it an edge over digital advertising. It is personalized and increases customer engagement as customers feel they are part of the business. Today, technology has revolutionized print media allowing companies to produce advertising materials with attractive designs and excellent graphics. Having realized the vitality of print marketing and its effectiveness in bolstering customer response rates, it is imperative to implement a practical marketing strategy. Here are some tips that can help increase lead conversion and retention through print marketing.
Using Customer Relationship Management (CRM Tools)
Improving response rates implies targeting the right market. Your client base might span from young to old, or from rich to middle class but you’d love to provide personalized catalogs for every customer. CRM software can assist you to track the behavior of your customers in online platforms. It assists in highlighting the desires and products likely attractive to a particular customer. With CRM, you can create targeted print marketing that will be effective guaranteeing positive ROI.
Research by Direct Marketing Association points out that 42% of direct mail customers prefer responding online meaning increased traffic and customer engagement in your site. You can increase this percentage by using CRM to ultra-personalize brochures, guides, and recommendations you send to your customers. Again, it has been found that adding the customer’s name, more personalized information and full color boosts the response rate by 500%. CRM helps to gather prospect’s information as they interact in various digital media. With this information at hand, you can create colored, well-designed catalogs or postcards or that resonates with the desires of the recipient.
Diversify Your Print Marketing Techniques
Do not rely only on print mail. Use other print designs to improve networking – a vital tool in creating meaningful connections that trigger word-of-mouth advertising through referrals. Use business cards so that whenever you meet prospects in soirees, pitching decks or tradeshows, you can hand to them so that they can contact your business later. Combine this by creatively designing your physical stores with conspicuous signs, banners or even flags.
Such form of print advertising enables customers to associate products in your physical store with those offered in your e-commerce outlet. It makes them visit your site for more information and more products thus increasing traffic and ultimately the response rates. Moreover, when you’ve product promotions underway, why not use postcards? They are simple, easy to read and allow the customer to highlight the best products in a whim. Accompany your postcard with catalogs that showcase prices of items to enable the customer to choose what’s ideal.
What if you want to increase customer awareness of product specs and benefits? The answer is designing eye-catching brochures. Ensure that your brochures talk less but say more. You can even spruce up your brochures by including links to videos. With these techniques, you can get to utilize the power of print media which is its ability to stick into the mind of the customer.
Striking a Balance Between Print Marketing and Digital Marketing
It is possible to concentrate on one form advertising until you realize you’ve shoved away the other completely. Effective marketing campaigns emanate by creating an equilibrium point between the two forms of advertising. Lay out a framework that enables you to track customers in the online and physical world. Such frameworks are paramount in identifying the effectiveness of every marketing channel. It allows you to analyze response rates in regard to every print or digital media marketing technique. Also, you can increase conversion rates by retargeting customers by linking direct mail and online ads.
When launching a direct mail marketing campaign, ensure that the offers are compelling, attractive and apt for the target market. Here are some tips to help create direct mails that lead to higher response rates.
• Use customer name and other personalized information
• Provide enough information about the products
• Ensure the benefits of the products are more than the features
• Accompany direct mails with gifts
• Utilize time limits to trigger higher response and conversion
• Make offers with Yes/No response
Reaching out to the customer in this digital age has become so much easy but converting them into loyal customers is an arduous task. While print media marketing might be costlier than digital marketing, it is an effective technique of retaining customers. Increase customer’s loyalty, bolster conversion and ramp up ROI by making direct mail one of your marketing techniques
Caryl Anne is a contributing writer and media specialist for Allegra Network. She often produces content for a variety of print marketing blogs.
Four Inch Round or Four Inch Square.
Full Color Printing Both Sides
40 Point Coaster Board.
Ridiculously Low Pricing
500 @ $0.285 each ($142.50)
1000 @ $0.175 each ($175.00)
2000 @ $0.109 each ($218.00)
4000 @ $0.094 each ($376.00)
6000 @ $0.084 each ($504.00)
10000 @ $0.079 each ($790.00)
16,000 @ $0.074 each ($1,184.00)
20,000 @ $0.072 each ($1,440.00)
24,000 @ $0.069 each ($1,656.00)
Call us about making custom calendars for you. We offer a wide variety of calendars - from fully custom wall calendars to semi custom pre-themed calendars.
We also have calendar magnets, calendar cards and much more.
Go to our calendars page or call Alan at 602.482.1142.
If you have large black areas on any pieces that you need printed, use Rich Black instead of Black.
Rich black is an ink mixture of solid black (100% K) with additional Cyan, Magenta and Yellow ink values. This results in a darker tone than black ink alone. If you print black ink alone, the resulting black may not be as dark as you might like.
To create Rich Black make your color values:
60% C, 40% M, 40% Y, 100% K
If your company has 25 or more people who frequently get business cards, then we have a great program for you.
1. Great pricing.
2. You'll get a free online ordering portal customized for you. This provides you with brand control, cost control, a history to review and 24/7 ordering. There's a lot that we can offer you so please call to discuss.
3. A wide variety of business card types, paper stocks and coating.
4. A wide variety of business card sizes.
5. Incredible customer service.
Call Alan at 602.482,1142 to discuss a program for you.
We have the best deal on freight pro labels. Only $1.25 per book (320 book minimum)
These are all 2-3/4" wide books by various lengths, depending on the format. There are 25 sheets per book and all labels print in full color.
Barcoding and numbers are included.
See our stock formats here.
We'll design them for free.
Call Al at 602.482.1142
We offer the largest choice of sign-in label forms in the USA. And... we also can make them custom designed for how you operate.
Call Alan Chait at 602.482.1142 for details.
We've posted some examples of custom designed sign-in sheets that we've produced for our customers. Practice names are blurred out.
If a custom form will help your workflow, consider having us design one for you. There is no charge for the design.
We are excited about the increasing number of orders of CUSTOM sign-in sheets. When you require or desire privacy, these are the forms that you need.
Most of the orders are for medical offices to insure HIPAA privacy, but we have had orders from other industries where some privacy of customers, visitors, vendors, etc. is either required or desired.
These forms have 25 peel off labels that can be applied to a daily visitor log after the visitor signs in. There is no second sheet on these.
Please go to our Custom Sign-in Sheets page to inquire or order.
Do you need a sign in sheet for your business that offers ultra privacy - like the sign in sheets that you see in doctors' offices?We've developed the product for you.
We will completely custom design your form at no charge.
It has to fit our label format of 25 labels per sheet, but you can print whatever you wish, at very competitive prices. More...
We sell a LOT of Patient Sign-in Label Forms. A LOT.
We have the lowest prices in the country.
Make your medical office HIPAA compliant and save money at the same time. Order here.
There are all kinds of designers. We see the best and the worst every day.
Thanks to Lowdwell.com for this terrific analysis of designers. As you can see, very few become the kind of graphic designer that we work with, and we only work with the best.
Identifying Your Best Sales Leads
In order to come up with the most responsive direct mail list you’ve got to know something about your best customers. How do you do that? Here’s the secret: Simply find people with the same demographic characteristics of your best customers.
To learn how, let’s review the factors that make up a direct mail campaign and see where customer profiling fits in.
Computer graphics can be created as either raster or vector images. Raster graphics are bitmaps and a bitmap is a grid of individual pixels that collectively compose an image. Raster graphics render images as a collection of countless tiny squares. Each square or pixel is coded in a specific hue or shade. Individually, these pixels are worthless. Together, they’re worth a thousand words.
Raster graphics are best used for non-line art images; specifically digitized photographs, scanned artwork or detailed graphics. Non-line art images are best represented in raster form because these typically include subtle chromatic gradations, undefined lines and shapes, and complex composition.
However, because raster images are pixel-based, they suffer a malady called “image degradation.” Just like photographic images that get blurry and imprecise when blown up, a raster image gets jagged and rough. Why? Ultimately, when you look close enough, you can begin to see the individual pixels that comprise the image. Hence, your raster-based image of Wayne Newton magnified to 1000 percent becomes bitmapped before you can isolate that ravenous glint in his eye. Although raster images can be scaled down more easily, smaller versions often appear less crisp or “softer” than the original.
Unlike pixel-based raster images, vector graphics are based on mathematical formulas that define geometric primitives such as polygons, lines, curves, circles and rectangles. Because vector graphics are composed of true geometric primitives, they are best used to represent more structured images, like line art graphics with flat, uniform colors. Most created images (as opposed to natural images) meet these specifications, including logos, letterhead, and fonts.
Vector Images and the Scalable Truth
Inherently, vector-based graphics are more malleable than raster images — thus, they are much more versatile, flexible and easy to use. The most obvious advantage of vector images over raster graphics is that vector images are quickly and perfectly scalable. There is no upper or lower limit for sizing vector images. Just as the rules of mathematics apply identically to computations involving two-digit numbers or two-hundred-digit numbers, the formulas that govern the rendering of vector images apply identically to graphics of any size.
Vector Images, Graphics and Raster
Further, unlike vector graphics, vector images are not resolution-dependent. Vector images have no fixed intrinsic resolution, rather they display at the resolution capability of whatever output device (monitor, printer) is rendering them. Also, because vector graphics need not memorize the contents of millions of tiny pixels, these files tend to be considerably smaller than their raster counterparts.
Before the vast use of the internet to reach potential customers, direct mail was king of the marketing world. It’s true a lot of business marketing and advertising strategists are adding more online campaigns to their mix these days, making traditional offline campaigns seem outdated and ineffective. But with the wide use of the internet and it’s low to no cost to enter, is offline marketing and direct mail really dead?
Just the other day as I sat outside, I noticed the majority of my neighbors coming home only to stop by the communal mailbox to grab their snail mail. If what lands in that mailbox is so unimportant, so unexciting to receive and so ineffective as sales pieces, why do we still stop at our mailbox each day to see what’s in there?
Has Direct Mail Been Replaced?
There has been an ongoing debate about whether or not direct mail is dead. The jury is still out despite the “hyper” hype about the internet, email marketing and how much less it costs to send virtual mail. After all, it isn’t so much about the overall cost of a campaign as it is the effectiveness of the piece in relation to the cost. You could send 100 emails to customers with little or not sales or you could send a direct mail piece that yields a high return. Is your goal to get traffic and make sales or is it to flood cyberspace with free campaigns that bring in zero dollars.
Email Versus Direct Mail
Email is supposed to be the preferred way of getting your advertising message out to masses of people on your list. It is supposed to be cheaper to execute, doesn’t irritate the recipient by the ugly “junk” mail that lands in their real mailbox and is more efficient because you can measure ROI metrics within minutes of doing an email blast.
The assumption, however, is that since you sent an email campaign, it must mean that everyone on your list opens it and reads the clever words you’ve used to entice them to buy. Yet, emails can go unopened and they can go unread – possibly much easier than direct mail. At least with direct mail, the recipient has to take the piece inside his house to throw it away.
At least he’s read it.
Direct Mail Still Gets High Marks
One key factor as to why direct mail works better than email is the list. While you can rent a prospect list in the online world, there’s a 20 percent undeliverability rate from these online lists for the internet marketing crowd. Reason is there are more spam filters, corporate firewalls are set even tighter to keep out even legitimate emails and there’s a higher frequency of the recipient to mass delete emails for fear of email overload. Direct mail, on the other hand gets almost a 95 percent deliverability rate because good list managers scrub their lists on a regular basis.
Finally, with email, you only get about two seconds or less to get the attention of the receiver or it gets deleted. Direct mail gives you a good five seconds or more to catch the attention of the receiver. That’s huge!
Your marketing strategies should include a mix of online and offline campaigns in order to reach maximum effectiveness. The fact is direct mail still works and it works well.
I’m seeing QR codes in more and more places all the time. Menus, shirts, flyers, business cards and more.
However, this has got to be the most innovative QR code application that I’ve seen so far. In fact it’s brilliant.
If you want an innovative QR code campaign, call us. We can do it. We can do anything! Call 602-482-1100.
“I’m glad you called” makes me feel confident.
“I’ll take care of that for you” make me feel confident about a purchase.
“I’ll take full responsibility”, “I apologize for our mistake. Let me make it right” or “I can solve that problem” are rarely heard anymore as fewer people will take responsibility.
“We want your business” shows desire.
“I appreciate your business.” and “Thank you for thinking about us” express appreciation.
“I don’t know, but I’ll find out” is very important. Nothing is worse than making something up that isn’t true. All it can do is hurt you. Be honest and admit that you don’t know the answer.
“I will keep you updated” The vendors I trust the most are those that keep me up to date on an orders.
“It’ll be just what you ordered” It will not be “similar to,” and it will not be “better than” what was ordered. It will be exactly what was ordered.
“Thank you!” It is absolutely amazing how many times I don’t hear those simple words. Not hearing them offends me.
“Yes!” One of the greatest salespeople I know, when about to be asked a question from a customer, says “Yes – now what is the question?” It’s corny, but it's effective.