We've had customers asking for full color notepads that they can send out Every Door Direct Mail.
WE FINALLY HAVE THEM AVAILABLE AND THEY ARE VERY COOL.
Get information on them here.
Remember that people use notepads over time and they keep your information/picture in front of them and top of mind.
Call Alan at 602.482.1142.
Call us about printing your laser printer checks in full color at one color pricing.
We were recently contacted by a large manufacturer of household cleaning products. They wanted to boost local sales of one of their products in specific Walmarts in the Phoenix area.
We suggested distribution of a small sample of their product along with a postcard coupon, inside a clear door knob bag.
They gave us an order to distribute 35,000 bags. It took us three weeks to print the coupons, get the bags, get the samples, stuff the samples and coupons into the bags and distribute them to specific neighborhoods. We completed the job five week ago.
Last week, a month after distribution, our customer called to tell us that they were very happy with the results of the campaign and wanted to do it again. This time they ordered 130,000. We are in the process of getting the coupons printed and will be distributing the bags soon.
If you have a sample of one of your products that you would like distributed, anywhere in the US, call Alan at 602.482.1142.
Fun, unique and useful. Grow your brand and create a buzz.
SILICONE PINT GLASSES
For thirsty folks across the land, 16 ounce silicone pints are more than a rugged alternative to the beer glass. From the patio to the campground, beach vacation or daily commute, these colorful, versatile drinking glasses are as flexible in shape as they are in utility. Our true American pint sized silicone cups have thick and sturdy, yet squeezable walls that are not too squishy, and a grippy outer surface for extra safety.
These 16oz silicone pints are more than a rugged alternative to the beer glass. They are an unbreakable way to keep your cold drinks cold and your hot drinks hot. From the patio to the campground, on cross-country road trips or your daily commute, these 16 oz pints are a reusable alternative to plastic, paper, and styrofoam cups. Fill them with something tart and tangy, sweet and juicy, or just plain water. Made of 100% FDA-Approved, BPA free silicone, these pints are dishwasher, microwave, oven, and freezer safe.
100% Food-grade silicone, a non-petroleum based polymer derived from silica
Insulates Hot & Cold
Withstands temps -58 C up to 650 F
Silicone-based inks will not wear off, chip or fade
Outer surface is grip honed, inner surface is polished smooth
Patented by Silipint®
Will not break, crack, chip, fade or scratch
Sturdy enough to hold liquids, flexible enough to carry in your pocket
Perfect companion for indoor & outdoor dining, camping, tailgating, commuting
Reusable cup reduces waste
72 @ $8.00 each
144 @ $7.80 each
288 @ $7.55 each
Printed one side, one color
Call Alan 602.482.1142.
With the emergence of digital media, most people thought that print media could soon be obsolete. As social media, online forums and online social groups took over the marketing arena, marketers almost forgot about direct mail, brochures, and catalogs. But recent direct mail statistics showcase that print marketing is gaining traction once more with more customers responding to direct mails than emails or social media ads.
The tangible nature of print media gives it an edge over digital advertising. It is personalized and increases customer engagement as customers feel they are part of the business. Today, technology has revolutionized print media allowing companies to produce advertising materials with attractive designs and excellent graphics. Having realized the vitality of print marketing and its effectiveness in bolstering customer response rates, it is imperative to implement a practical marketing strategy. Here are some tips that can help increase lead conversion and retention through print marketing.
Using Customer Relationship Management (CRM Tools)
Improving response rates implies targeting the right market. Your client base might span from young to old, or from rich to middle class but you’d love to provide personalized catalogs for every customer. CRM software can assist you to track the behavior of your customers in online platforms. It assists in highlighting the desires and products likely attractive to a particular customer. With CRM, you can create targeted print marketing that will be effective guaranteeing positive ROI.
Research by Direct Marketing Association points out that 42% of direct mail customers prefer responding online meaning increased traffic and customer engagement in your site. You can increase this percentage by using CRM to ultra-personalize brochures, guides, and recommendations you send to your customers. Again, it has been found that adding the customer’s name, more personalized information and full color boosts the response rate by 500%. CRM helps to gather prospect’s information as they interact in various digital media. With this information at hand, you can create colored, well-designed catalogs or postcards or that resonates with the desires of the recipient.
Diversify Your Print Marketing Techniques
Do not rely only on print mail. Use other print designs to improve networking – a vital tool in creating meaningful connections that trigger word-of-mouth advertising through referrals. Use business cards so that whenever you meet prospects in soirees, pitching decks or tradeshows, you can hand to them so that they can contact your business later. Combine this by creatively designing your physical stores with conspicuous signs, banners or even flags.
Such form of print advertising enables customers to associate products in your physical store with those offered in your e-commerce outlet. It makes them visit your site for more information and more products thus increasing traffic and ultimately the response rates. Moreover, when you’ve product promotions underway, why not use postcards? They are simple, easy to read and allow the customer to highlight the best products in a whim. Accompany your postcard with catalogs that showcase prices of items to enable the customer to choose what’s ideal.
What if you want to increase customer awareness of product specs and benefits? The answer is designing eye-catching brochures. Ensure that your brochures talk less but say more. You can even spruce up your brochures by including links to videos. With these techniques, you can get to utilize the power of print media which is its ability to stick into the mind of the customer.
Striking a Balance Between Print Marketing and Digital Marketing
It is possible to concentrate on one form advertising until you realize you’ve shoved away the other completely. Effective marketing campaigns emanate by creating an equilibrium point between the two forms of advertising. Lay out a framework that enables you to track customers in the online and physical world. Such frameworks are paramount in identifying the effectiveness of every marketing channel. It allows you to analyze response rates in regard to every print or digital media marketing technique. Also, you can increase conversion rates by retargeting customers by linking direct mail and online ads.
When launching a direct mail marketing campaign, ensure that the offers are compelling, attractive and apt for the target market. Here are some tips to help create direct mails that lead to higher response rates.
• Use customer name and other personalized information
• Provide enough information about the products
• Ensure the benefits of the products are more than the features
• Accompany direct mails with gifts
• Utilize time limits to trigger higher response and conversion
• Make offers with Yes/No response
Reaching out to the customer in this digital age has become so much easy but converting them into loyal customers is an arduous task. While print media marketing might be costlier than digital marketing, it is an effective technique of retaining customers. Increase customer’s loyalty, bolster conversion and ramp up ROI by making direct mail one of your marketing techniques
Caryl Anne is a contributing writer and media specialist for Allegra Network. She often produces content for a variety of print marketing blogs.
Four Inch Round or Four Inch Square.
Full Color Printing Both Sides
40 Point Coaster Board.
Ridiculously Low Pricing
500 @ $0.285 each ($142.50)
1000 @ $0.175 each ($175.00)
2000 @ $0.109 each ($218.00)
4000 @ $0.094 each ($376.00)
6000 @ $0.084 each ($504.00)
10000 @ $0.079 each ($790.00)
16,000 @ $0.074 each ($1,184.00)
20,000 @ $0.072 each ($1,440.00)
24,000 @ $0.069 each ($1,656.00)
Call us about making custom calendars for you. We offer a wide variety of calendars - from fully custom wall calendars to semi custom pre-themed calendars.
We also have calendar magnets, calendar cards and much more.
Go to our calendars page or call Alan at 602.482.1142.
If you have large black areas on any pieces that you need printed, use Rich Black instead of Black.
Rich black is an ink mixture of solid black (100% K) with additional Cyan, Magenta and Yellow ink values. This results in a darker tone than black ink alone. If you print black ink alone, the resulting black may not be as dark as you might like.
To create Rich Black make your color values:
60% C, 40% M, 40% Y, 100% K
If your company has 25 or more people who frequently get business cards, then we have a great program for you.
1. Great pricing.
2. You'll get a free online ordering portal customized for you. This provides you with brand control, cost control, a history to review and 24/7 ordering. There's a lot that we can offer you so please call to discuss.
3. A wide variety of business card types, paper stocks and coating.
4. A wide variety of business card sizes.
5. Incredible customer service.
Call Alan at 602.482,1142 to discuss a program for you.
We have the best deal on freight pro labels. Only $1.25 per book (320 book minimum)
These are all 2-3/4" wide books by various lengths, depending on the format. There are 25 sheets per book and all labels print in full color.
Barcoding and numbers are included.
See our stock formats here.
We'll design them for free.
Call Al at 602.482.1142
We offer the largest choice of sign-in label forms in the USA. And... we also can make them custom designed for how you operate.
Call Alan Chait at 602.482.1142 for details.
We've posted some examples of custom designed sign-in sheets that we've produced for our customers. Practice names are blurred out.
If a custom form will help your workflow, consider having us design one for you. There is no charge for the design.
We are excited about the increasing number of orders of CUSTOM sign-in sheets. When you require or desire privacy, these are the forms that you need.
Most of the orders are for medical offices to insure HIPAA privacy, but we have had orders from other industries where some privacy of customers, visitors, vendors, etc. is either required or desired.
These forms have 25 peel off labels that can be applied to a daily visitor log after the visitor signs in. There is no second sheet on these.
Please go to our Custom Sign-in Sheets page to inquire or order.
Do you need a sign in sheet for your business that offers ultra privacy - like the sign in sheets that you see in doctors' offices?We've developed the product for you.
We will completely custom design your form at no charge.
It has to fit our label format of 25 labels per sheet, but you can print whatever you wish, at very competitive prices. More...
We sell a LOT of Patient Sign-in Label Forms. A LOT.
We have the lowest prices in the country.
Make your medical office HIPAA compliant and save money at the same time. Order here.
There are all kinds of designers. We see the best and the worst every day.
Thanks to Lowdwell.com for this terrific analysis of designers. As you can see, very few become the kind of graphic designer that we work with, and we only work with the best.
Identifying Your Best Sales Leads
In order to come up with the most responsive direct mail list you’ve got to know something about your best customers. How do you do that? Here’s the secret: Simply find people with the same demographic characteristics of your best customers.
To learn how, let’s review the factors that make up a direct mail campaign and see where customer profiling fits in.
Computer graphics can be created as either raster or vector images. Raster graphics are bitmaps and a bitmap is a grid of individual pixels that collectively compose an image. Raster graphics render images as a collection of countless tiny squares. Each square or pixel is coded in a specific hue or shade. Individually, these pixels are worthless. Together, they’re worth a thousand words.
Raster graphics are best used for non-line art images; specifically digitized photographs, scanned artwork or detailed graphics. Non-line art images are best represented in raster form because these typically include subtle chromatic gradations, undefined lines and shapes, and complex composition.
However, because raster images are pixel-based, they suffer a malady called “image degradation.” Just like photographic images that get blurry and imprecise when blown up, a raster image gets jagged and rough. Why? Ultimately, when you look close enough, you can begin to see the individual pixels that comprise the image. Hence, your raster-based image of Wayne Newton magnified to 1000 percent becomes bitmapped before you can isolate that ravenous glint in his eye. Although raster images can be scaled down more easily, smaller versions often appear less crisp or “softer” than the original.
Unlike pixel-based raster images, vector graphics are based on mathematical formulas that define geometric primitives such as polygons, lines, curves, circles and rectangles. Because vector graphics are composed of true geometric primitives, they are best used to represent more structured images, like line art graphics with flat, uniform colors. Most created images (as opposed to natural images) meet these specifications, including logos, letterhead, and fonts.
Vector Images and the Scalable Truth
Inherently, vector-based graphics are more malleable than raster images — thus, they are much more versatile, flexible and easy to use. The most obvious advantage of vector images over raster graphics is that vector images are quickly and perfectly scalable. There is no upper or lower limit for sizing vector images. Just as the rules of mathematics apply identically to computations involving two-digit numbers or two-hundred-digit numbers, the formulas that govern the rendering of vector images apply identically to graphics of any size.
Vector Images, Graphics and Raster
Further, unlike vector graphics, vector images are not resolution-dependent. Vector images have no fixed intrinsic resolution, rather they display at the resolution capability of whatever output device (monitor, printer) is rendering them. Also, because vector graphics need not memorize the contents of millions of tiny pixels, these files tend to be considerably smaller than their raster counterparts.
Before the vast use of the internet to reach potential customers, direct mail was king of the marketing world. It’s true a lot of business marketing and advertising strategists are adding more online campaigns to their mix these days, making traditional offline campaigns seem outdated and ineffective. But with the wide use of the internet and it’s low to no cost to enter, is offline marketing and direct mail really dead?
Just the other day as I sat outside, I noticed the majority of my neighbors coming home only to stop by the communal mailbox to grab their snail mail. If what lands in that mailbox is so unimportant, so unexciting to receive and so ineffective as sales pieces, why do we still stop at our mailbox each day to see what’s in there?
Has Direct Mail Been Replaced?
There has been an ongoing debate about whether or not direct mail is dead. The jury is still out despite the “hyper” hype about the internet, email marketing and how much less it costs to send virtual mail. After all, it isn’t so much about the overall cost of a campaign as it is the effectiveness of the piece in relation to the cost. You could send 100 emails to customers with little or not sales or you could send a direct mail piece that yields a high return. Is your goal to get traffic and make sales or is it to flood cyberspace with free campaigns that bring in zero dollars.
Email Versus Direct Mail
Email is supposed to be the preferred way of getting your advertising message out to masses of people on your list. It is supposed to be cheaper to execute, doesn’t irritate the recipient by the ugly “junk” mail that lands in their real mailbox and is more efficient because you can measure ROI metrics within minutes of doing an email blast.
The assumption, however, is that since you sent an email campaign, it must mean that everyone on your list opens it and reads the clever words you’ve used to entice them to buy. Yet, emails can go unopened and they can go unread – possibly much easier than direct mail. At least with direct mail, the recipient has to take the piece inside his house to throw it away.
At least he’s read it.
Direct Mail Still Gets High Marks
One key factor as to why direct mail works better than email is the list. While you can rent a prospect list in the online world, there’s a 20 percent undeliverability rate from these online lists for the internet marketing crowd. Reason is there are more spam filters, corporate firewalls are set even tighter to keep out even legitimate emails and there’s a higher frequency of the recipient to mass delete emails for fear of email overload. Direct mail, on the other hand gets almost a 95 percent deliverability rate because good list managers scrub their lists on a regular basis.
Finally, with email, you only get about two seconds or less to get the attention of the receiver or it gets deleted. Direct mail gives you a good five seconds or more to catch the attention of the receiver. That’s huge!
Your marketing strategies should include a mix of online and offline campaigns in order to reach maximum effectiveness. The fact is direct mail still works and it works well.
I’m seeing QR codes in more and more places all the time. Menus, shirts, flyers, business cards and more.
However, this has got to be the most innovative QR code application that I’ve seen so far. In fact it’s brilliant.
If you want an innovative QR code campaign, call us. We can do it. We can do anything! Call 602-482-1100.
“I’m glad you called” makes me feel confident.
“I’ll take care of that for you” make me feel confident about a purchase.
“I’ll take full responsibility”, “I apologize for our mistake. Let me make it right” or “I can solve that problem” are rarely heard anymore as fewer people will take responsibility.
“We want your business” shows desire.
“I appreciate your business.” and “Thank you for thinking about us” express appreciation.
“I don’t know, but I’ll find out” is very important. Nothing is worse than making something up that isn’t true. All it can do is hurt you. Be honest and admit that you don’t know the answer.
“I will keep you updated” The vendors I trust the most are those that keep me up to date on an orders.
“It’ll be just what you ordered” It will not be “similar to,” and it will not be “better than” what was ordered. It will be exactly what was ordered.
“Thank you!” It is absolutely amazing how many times I don’t hear those simple words. Not hearing them offends me.
“Yes!” One of the greatest salespeople I know, when about to be asked a question from a customer, says “Yes – now what is the question?” It’s corny, but it's effective.
This has nothing to do with printing but I just wanted to share it with you. Enjoy it.
With all of the attention surrounding social media these days, it’s hard to be swayed away from the online marketing temptation and back into traditional offline marketing while using such items as calendars to sell your products. Sure, you can send out a Tweet promoting a product special or event, but that tweet is out of view for many in mere seconds. Yet, these same “old-fashioned” offline marketing tools are not only essential parts of your marketing mix, but you’ll find you will get a lot more bang for your buck when mix up your strategy cost-effectively.
One of the most overlooked marketing tools is the simple calendar and, yet, it packs a tremendous amount of punch. There are many advantages to using them to sell get in front of your customers for long periods of time.
1. People like freebies: Participate in a Mardi Gras festival and you’ll see teems of people scrounge for free beaded necklaces or pull your shopping cart up to a food sample stand at Costco and you’ll understand the power of freebies. You don’t have to give a high-priced item away in order to promote your business, and calendars are inexpensive tools that have high perceived value.
2. They last 365 days a year: Most consumers need to see an advertisement or message at least seven times before they take notice and if you’re spending your marketing dollars on ads, you’ll know the cost quickly adds up. With calendars, your advertisement, message and contact information is in front of your customer all year long. You could spend thousands of dollars on advertisements in your local newspaper to reach potential customers multiple times or you could spend a few dollars to have multiple advertisements right in front of your customer 365 days a year.
3. Calendars contain many messages and promotions: When you are able to customize your calendars to give to new or existing customers, you can add multiple product messages about features and benefits. Essentially, you have 12 spaces to add content. Add monthly coupons or even have your business card perforated on the calendar so that your contact information can be given away in referrals. Your calendar can be as functional as you make it.
4. Calendars are useful: Calendars actually serve a purpose and despite the latest technology with smart phones, iPads and such, people still find traditional calendars useful. They’re easy to use and you don’t have to plug them in at night to recharge. Have a pen handy and you can mark down appointments, birthdays and events quickly.
5. You have multiple channels to give them away: When giving away calendars or any other promotional product, there are numerous channels by which to reach customers. Of course tradeshows are the most common venue, but your sales personnel can hand them to prospective customers door-to-door. You can include them as part of your direct mail strategy or at the point-of-sale. You can even sell them for a nominal amount and donate the money to charity. (You not only would be showing your customers your commitment to good will, but advertising your products to them annually.) Promotional product distribution has many avenues that traditional advertising and even social media do not offer.
Greenway Print Solutions has a variety of calendars to choose from and at amazingly lower costs than their competition. And they can be customized to precisely fit your business goals.
See Our Calendars Pages