Notepads have a lot of uses. They are a great handout.  If they're well designed, your customers/prospects/clients/patients will use them and when they do, your brand is in front of them.   

They can be designed to to be used internally, to hand out, to use at a specific event, as an order form, etc. 

​If  you want your brand to be seen by a lot of people, full color notepads from Greenway Print Solutions, is the way to go.   

Call us Today.  602.482.1100

Some of the people at Greenway worked a table at a local vendor fair.  We were surprised how good the networking was.  Thought yo might enjoy this picture of Jason Kaller and Kevin McFadden showing off some of our products

Identifying Your Best Sales Leads

In order to come up with the most responsive direct mail list you’ve got to know something about your best customers. How do you do that? Here’s the secret: Simply find people with the same demographic characteristics of your best customers.

To learn how, let’s review the factors that make up a direct mail campaign and see where customer profiling fits in.

There’s a lot more to printing effective marketing pieces than adding copy that sounds good.  If you’ve decided to offer your potential customers a guarantee on the products or services you sell, how do you know whether it’s actually enticing those customers to buy?

There is always some level of financial risk a consumer takes when making a purchase.  Of course, low-priced items don’t carry as much weight as higher-priced items, especially in relation to disposable income.  But when does offering a guarantee on a purchase work and when does it not?

Your Guarantee Has Strings Attached

Research has shown that guarantees that have some sort of string attached actually decrease consumer confidence.  Even lower-priced products that have some conditions attached to the purchase will increase a customers’ perceived financial risk.  In general, people aren’t always too receptive to taking unknown risks and they’re smart enough to know a gimmick when they see one.

Stand Behind Your Guarantee

The guarantee you offer should represent your company’s honesty and integrity.  This will help you build brand loyalty and referrals.  Consider offering a guarantee without the fine print; if you’re customers cannot fully understand what you are offering them, they will eventually amass less trust in you.

Your Guarantee Represents Your Brand

If your goal is to gain valuable customers who are loyal to you over the long haul, then give them all of the reasons why they should continue to come back to you over and over again.  The guarantee you offer is another representation of your brand and the perception people have of your products, services and your company overall.

When it comes to marketing, knowing exactly who your customers are is one of the most important bits of data you can amass.  Without it, your marketing campaign is nothing more than the blind leading the blind.

Marketing Case in Point

Say you own a restaurant.   It’s Saturday Night and your restaurant is packed.  You’re obviously doing something right but you’re not sure exactly.  Is it your friendly staff, the food, the pricing, the service, the ambiance?

You advertise, at a great expense, in local newspapers and magazines. You sometimes offer coupons or a promotion. Once in awhile you send out direct mail.

But still you don’t have information that is critical for successful marketing to a focused audience.

What You Need to Know When Marketing to Your Customers

1. Who are your customers? The restaurant is full and you may know a few of your regulars, but who are the other customers?
2. Even if you knew who they are, how do you contact them to promote slow nights?
3. Why are these people coming to your restaurant in the first place?
4. Where is your money being spent most effectively – newspaper ads, magazines ad, direct mail, other promotions?  What is giving you the best Rate of Return?

Marketing to a Focused Audience

Here’s the good news. There is a  simple way to gather that information which allows you to tastefully communicate with your customers and keep you top of mind.

One way is to have a table tent that offers a free soda or iced tea (minimum cost) or a free dessert for simply doing one of two things.

1. If the customer has a smart phone,  scan a little funny looking bar code or
2. If they don’t have a smart phone, simply text a keyword to a certain phone number.  Either way the customer receives the offer. In the process, you  ask everyone, with absolutely no obligation, for their email and cell phone number so that you can contact them, once in a great while, with other offers.  Most customers will join in.
As you gather that information, you start communicating with them.  Send a quick poll to find out why they come to you and what attracts them. You can offer specials on Monday and Tuesday nights. You can have a “kids eat free” night, two for one drinks or whatever to bring the customers through your door.

How will you send those offers to your customers? By either email or text message . Text messaging is more effective because it’s read instantly.   If you’re selling pizza, you can text customers about a special at 4:30 pm so they think about ordering one and picking it up on the way home.

You can also send reminders of reservations so that if their plans change, you’ll know that you have a table open to take another reservation.

The methods of marketing to customer’s mobile phones are endless and the cost of focused marketing is much less than, and more effective than the old model of expensive advertising.

If you want to create great marketing content for your brochure, direct mail or any other marketing piece, simply follow the masses.

The term, “monkey see, monkey do” has a lot of validity especially when it comes to marketing.  People in general follow the masses because it lessens their fear of standing alone and taking a risk that apparently other people aren’t willing to do.

Take for example copycat crimes.   Research has shown that the larger the news story, the greater the chances that imitative incidences will arises.  Another study in New York showed that when one person stopped in the street and looked up, approximately four percent of the people walking by also stopped to look up.  When five people stopped to look upward, 18 percent of those passing by stopped to take peek; and when the crowd increased to 15 people taking plight upward, 40 percent did so as well.  And if you have teenagers, you’ll understand this phenomenon well as they take to doing what their peers are doing rather than follow their own distinctive path alone.

Your Marketing Content Should Leverage Testimonials

Knowing and understanding how and why people follow the masses will help you move one step ahead so you can create content that works.  Leveraging testimonials reinforces that others took a risk on buying your products or services, easing potential customers’ fears of making the wrong purchasing decision.  Testimonials are powerful and provide information in which others can identify.

Your Marketing Content Should Create Some Buzz

Companies advertise the size of their customer base all the time.  Case in point, McDonalds proudly displays in numerical value how many billions they have served.  Like a gas station sign, they add to that count for every new billion served and if 100 billion people have chomped down on a McDonald’s hamburger at some point, it can’t be all that bad, right?  Remember, people like to follow the masses.

Your Marketing Content Should Tell a Story

Effective non-profits looking to raise funds do this well – they create marketing content that tells a story.  Stories are emotional and appeal to people because they provide a human side and are relatable.  Maybe your company doesn’t have a huge social cause behind it like working to cure malaria, but there’s probably story or two about how your products or services solved people’s problems and made their lives better.